Subscriber Churn Reason in Telecommunication

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What’s predicting churn in Telecommunications apart from tariff Plans

What Churn[Port Out ] figure says in India

Actual Scenario :- Operator AA-62% Churn towards Operator -BJ and 37% towards Operator- CV

RCA-1.Whichever customer move from AA to BJ/CV operator through port out process 43% was unsatisfied with AA network and 46% due to differential tariff plans and 11% didn't concluded

RCA-2. 43% of AA operator which was churn towards BJ/CV due to network related issue 17% was facing indoor coverage issue and 12% was expecting unlimited 5G that BJ was offering  ]

Conclusion :- Out of 100 churn from AA towards BJ/CV , 43 were experienced network issue and 46 having tariff plan issue . out of 43 churn due to network , 17 contribution towards coverage and 12 with Unlimited 5G  expectation . So we should add these 12 cases into tariff plans so final tally are below 

Business Matrix/Tariff Plan  - 46+12 =58

Network Matrix- 43-12=31 [ Indoor Coverage- 17 , Voice/Data Exp-14 ]

What Demography and other matrix says about Churn?

1. Churn Rate of 3G Cap UE>Churn Rate of 2G Cap UE > Churn Rate of 4G Cap UE>Churn Rate of 5G Cap UE [ 19% Vs 3% Vs 1.9% Vs 1.5%]


2. Dual SIM UE[2 different Operator]Subscriber Churn rate > Single SIM UE  [6% Vs 1%]

3. A subscriber with one phone churn rate < A subscriber with multiple phone churn rate [ 1.6% vs 3%]


4. 18-24 Years Customer have 31% possibility of port out | Churn Rate >2.5%


5. >35 Years Customer have very less possibility of port out | Churn Rate <1.2%


6. Female are less reactive towards Port out vs Male [1% Vs 1.8%]

7. Handset with cost <10K has 35% probability of Port out

8. If a customer is watching Videos on mobile then Higher duration of Video watch time yield lower churn probability 

 

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